User Guide

Your first steps in PushPushGo

Campaign content

Icon

The default notification icon is a bell.

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The default icon can always be changed by uploading an image from your computer.

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You can also use icons from past campaigns by selecting “Choose from graphic library”.

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Content

Depending on the type of browser your subscribers use, you have a limited number of characters to use in your web push notifications. How well you use the space available will directly impact the effectiveness of your campaigns.

Notifications can be enhanced by the addition of emojis as well. Just click on the symbol you want to use in the title or content.

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Redirect URL

After being clicked on, push notifications take subscribers to a predetermined online address. If, for example, your notification is about a new post on your site, the link should take them to that post.

UTM

If your site is integrated with Google Analytics and you want to follow traffic to your site originating from PushPushGo, add UTM parameters to your notifications. Just tick the “Use UTM” checkbox during the campaign configuration process and complete these fields:

  • Campaign source: the engine, provider or other source that generates the campaign (default value is “pushpushgo”)
  • Campaign medium: set it to "push" or "web push" to distinguish it from email or other mediums you use in your marketing activities
  • Name or title that will identify a specific campaign

Large graphics

Google Chrome allows larger graphics to be added to web push notifications.

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Bear in mind that when larger graphics are used, the space available for text content is reduced to a single line. Use this option carefully. Large graphics can obscure the point of the campaign and shouldn’t be used too often.

Actions

Google Chrome offers more options for web push notifications in the form of actions. A maximum of two options can be added to notifications, each with a title and redirect link.

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You could, for example, ask subscribers about their level of satisfaction with the notifications they receive and direct those who are less satisfied to a dedicated landing page with questions about how you can change the content to make them happier.

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You can find detailed information about clicks and other statistics for specific actions in your campaign reports.

Required interaction

Marking the “Required interactions” checkbox means that notifications sent through Google Chrome will not disappear until they are clicked on or manually closed. Selecting this option can significantly increase the CTR of your campaign.

 

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